With 10 plus grams of protein for every gram of fat – a higher ratio than protein associated “champions” – chicken, fish and steak – we want to stand for one thing: LEAN PROTEIN. To solidify that claim, we want to put Pulses smack dab in the middle of the current conversation about nutrition, health, fitness and lifestyle by linking to the “Eating Clean” movement and the lifestyle that goes with it.

*Concept & Execution