These culinary charcoaled delights will start the conversation of burning vs. heating. Arriving at almost anywhere at any time, this is the place where all things burnt lead to a poignant discussion with smokers. Smokers simply come up to the truck and order something tasty. They get instead a charred representation of that order. A black hot dog. A black hamburger etc. The reaction is filmed and discussions follow, until great alternatives are served. The point is simple: If burned food items cause such a visceral reaction here, shouldn’t they do the same for smoking? and shouldn’t a cleaner alternative be considered?

*Concept & Execution